Customer Service
Who is Your Customer?
Total Quality Management
Effective Customer Service
Customer Expectations
Listening to the Customer
Customer Satisfaction
Customer Complaints
Role-Playing
Mystery Shopper/Review
Customer Service Exam
Eight Steps of Selling
Meeting Your Customer
Approaching the Customer
Determining Needs
Selling the Product
Customer Objections
Closing the Sale
Suggestion Selling
Review

Overview of the Intermediate

Marketing Unit

The intermediate unit on marketing focuses on the basic marketing principles of customer service.  Students learn how to deal with customers, what customers want, how to satisfy customers and what to do in difficult situations.  The eight steps of selling are also covered in this section.